The best companies are constantly looking for ways to provide an unforgettable experience to their customers by taking advantage of the latest technologies. For this reason, the implementation of chatbots -programs that allow a more personalized interaction between the public and the brand- is a trend that, for some years now, has set the tone in the business environment.
Understanding that 89% of customers prefer to communicate with brands via text, chatbots can be the perfect tool to improve the user experience without requiring a heavy investment: by providing instant service at any time of the day -since they can run 24/7-, you can reduce operational costs and improve the customer relationship. Here are some of the industries that have benefited the most from the use of chatbots:
Banking
Banking institutions have gained many benefits thanks to the use of chatbots. One of the areas that has been boosted the most thanks to this type of solutions is Customer Service (CS), because they can serve users 24/7, reducing operational costs (it is a program that serves, not a person) and strengthening loyalty strategies by providing a service available at all times, even during weekends or holidays.
It is expected that chatbots could save banks between 50 to 70 cents of a dollar per transaction, helping to increase revenue by leveraging customer interaction to offer products and services related to the user's needs.
E-commerce
E-commerce is one of the industries that will benefit the most from chatbots in the future. This is because, among other things, online shoppers require assistance at some point in the sales cycle, a job that chatbots can do. 83% of customers online shoppers require assistance at some point in the sales cycle, a job that chatbots can do perfectly.
On the other hand, a study by Hubspot determined that 47% of customers is willing to make a purchase through a chatbot, showing the penetration of this type of tool in the market.
Health
More and more actions within the healthcare sector can be performed by chatbots, such as appointment management and the systematization of clinical analysis, among others.
It is projected that the market for chatbots in the healthcare sector will reach US$314.3 million by 2023, making it one of the industries that will undergo the most changes thanks to artificial intelligence technologies. 314.3 million dollars by 2023, making it one of the industries that will undergo the most changes thanks to artificial intelligence technologies.
Tourism ✈
The tourism industry is among the sectors that are undergoing the greatest transformation in Latin America thanks to the use of chatbots. In fact, it is estimated that 65% of users will use chat platforms to search for information in the future.
Many companies are following the example of the airline KLM, which has made a difference since it implemented the use of chatbots on the Messenger platform, increasing interaction with its customers and generating greater engagement. by 40%. and generating greater engagement.
Human Resources
Chatbots have helped the HR industry improve their selection processes and maintain good communication with candidates, improving their overall experience.
In this regard, it is worth considering that 78% of the candidates The treatment they receive at this stage speaks of the value that the company gives to its employees, while 81% of them believe that their experience would be significantly improved if employers kept in touch with them to know in a timely manner whether they have passed to the next selection stage or not.
As you can see, chatbots are a vitally important resource for various sectors of the economy. Today, your company can make use of this type of solution. to improve your processes and enhance the relationship with your customers and prospects.
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